an illustration of a rubik's cube with different icons on its edges related to ecommerce

改善电子商务业务运营的高级策略

12 min read

Many moving parts are involved in running a successful business, especially as it grows. The bigger it gets, the trickier it can be to keep things organized and efficient. A store’s expansion brings with it an increase in tasks, 顾客, 挑战, and staff to manage it all.

Planning and organizational structure must evolve as a business grows to maintain smooth operations. 在此阶段，确定业务运营的优先级变得越来越重要.

继续阅读以了解公司如何有效地加强其业务运营.

什么是商业运作?

在继续之前, 我们来回答以下问题: 什么是商业运作? 简单的说, 它们是允许企业运作的活动和例行流程, 增加价值, 并产生利润.

业务运营的关键组成部分

所提供的定义提供了业务运营的广泛概述; 然而, the specific activities and processes it encompasses can vary significantly. First off, these variations can depend on the industry you’re in, and some tasks might be categorized as secondary business operations.

Here are some vital elements of business operations:

Process

A business’s processes are a vital part of operations. Employees follow these steps and routines within the organization to develop and deliver products and services. 换句话说, 它是关于如何在组织内完成工作的清晰明确的协议.

企业将开发流程以在内部完成各种任务, 是否是创造初级产品, 发布到社交媒体, 或新员工入职.

创建详细的内部流程可以使许多任务更容易完成. 这可以包括新员工入职流程, 创造产品, 完成行政工作, 和更多.

人们

当然, 人是任何企业的重要组成部分. 企业的运营需要所有部门的每位员工. 随着业务规模的扩大尤其如此, 业主更注重长期目标, 员工对重要运营承担更多责任.

Hiring the right people for the team can make or break a business. 不仅有利于提高产量, 但它也可以提高整个企业的士气.

在规模较小的企业中, 业主和一个小型管理团队承担这一责任. 然而, 随着公司规模的扩大, 它通常需要一个发达的人力资源部门来处理入职和人员配置需求.

地点

这 location of a business can play a significant role in its success and overall operations. 这可能意味着与业务连接或关联的任何物理位置, 比如商店, 办公空间, 仓库, 生产设施, ETC.

正确的位置可以使整个企业的生产发生巨大变化. This is especially true when considering the location’s proximity to additional service facilities like ports or shipping routes.

Equipment and Technology

An integral aspect of a business’s operations involves the equipment and technology utilized for production. These tools are essential for the business to operate such as software, hardware, machinery, and various other resources.

工具, equipment, and technology can vastly vary between industries. 实体印刷业务可能需要昂贵的打印机和其他机械, 而小型在线企业可能只需要一台计算机和软件即可运行.

业务运营管理的重要性

保持业务运营的全局观对于企业的成功至关重要, 尤其是当它成长和扩张时.

有效的业务运营管理可以从以下方面受益:

提高效率

随着业务的发展和运营的调整, 效率提高. This process helps employees gain a clearer understanding of their roles and execute them more effectively.

Established and standardized processes empower managers to delegate efficiently, ensuring adherence to procedures. This fosters high-performing teams with well-suited individuals in key roles, driving the achievement of company-wide objectives.

Sales and Profit

Properly managed business operations will lead to better quality products and services that satisfy customers. In the short term, this results in higher customer satisfaction 和销售, 随着时间的推移, 它可以提高盈利能力并提供更顺畅的可扩展性路径.

改善业务运营的步骤

现在, 让我们看看企业可以采取一些可行的步骤来改善其运营.

设定目标并监控统计数据

改善业务运营的第一步是设定目标并跟踪实现目标的进度. 请记住，改善业务运营通常是一个长期目标.

重要的是设定明确且可实现的目标，而不是模糊和宽泛的理想. 例如, 而不是以明年增加利润为目标, 制定一个目标 10% 收入增长. 有了具体的目标, 可以确定实现该目标的详细步骤.

然后, 定义关键绩效指标 (关键绩效指标) 与该目标相关并认真监控它们.

如果您使用 Ecwid 在线销售, 您可以使用其强大的功能报告特征, which allows you to track your store’s KPIs in real time. These KPIs might include website traffic, 销售转化率, 平均订单价值, 和客户保留率.

改进和构建已有的内容

记住, 改善业务运营并不一定意味着彻底改造或流程更换. 而不是放弃一切并从头开始, 专注于改善现有流程.

寻找可以改进的低效率或可以消除的冗余. 即使进行这些微小的改进通常也会对运营的整体功能产生重大影响.

简化和自动化相关流程

体力工作中的许多小效率低下很快就会导致时间损失, 浪费资源, 以及整体产量下降. 改善业务运营还意味着尽可能精简和自动化.

监督业务运营的人员应不断寻求尖端工具, 软件, 以及提供自动化或简化功能的技术.

例如, 如今，手动库存管理或库存管理可以通过各种类型的软件轻松实现自动化.

随时了解更新和趋势

每个企业都需要掌握其特定行业不断变化的格局. 这可能意味着新技术, 改变客户习惯, 改变法律, 或经济的转变. 及时了解这些变化可以帮助企业根据变化调整运营并保持竞争优势.

例如, 假设一款新打印机的问世，通过显着提高产量彻底改变了丝网印刷行业. 尚未更新打印机的丝网印刷公司可能会开始难以与使用新技术的其他公司竞争.

指定一名运营经理或聘请一名专业人员

An essential part of this process may be establishing a dedicated director of business operations or business operations manager.

换句话说, 专门的个人或团队可以审查当前的流程和操作，以找出问题和需要改进的领域. This helps to find the right areas without pulling managers from their routine tasks and prevents executives from being tied up in too many areas.

If there are not enough internal staff members to dedicate someone to this process, it may be necessary to recruit help.

A business can contract with a business consultant or hire a dedicated operations director who can lead the process. This can be especially beneficial when hiring an industry specialist, as they may be able to provide key insights for improvements.

例如, a retail specialist with logistics experience could significantly cut costs by streamlining the store’s inventory shipping and receiving processes.

Create and Stick to a Plan

在没有计划的情况下尝试改善业务运营可能会导致陷入困境或浪费资源. 企业应该从改进目标的总体轮廓开始. 然后可以扩展到包括需要评估的领域, 要监控的 KPI, 和审核时间表.

请记住，改善业务运营是一场马拉松, 不是冲刺. 不要以为做出一项改变就会突然创造出完全高效的业务, 尽管正确的改变可能会发生这种情况. 在大多数情况下, 改善业务运营将包括定期评估, 反馈, 并确定下一个目标.

这些步骤将有助于逐步优化所有部门和流程的业务, 引领运营新水平. 我们希望这些技巧可以帮助企业主和管理层将他们的业务推向新的高度, 我们祝愿您在这段旅程中一切顺利!

进军电子商务

您是否想开设您的第一家电子商务商店或推出新的电子商务商店? 如果是这样, Ecwid 适合您! 我们创建了一个在线销售平台，可让您轻松建立和运营电子商务商店.

与Ecwid, 您将获得强大的在线商店和工具，帮助改善您的业务运营:

这些工具对于跟踪目标市场并了解他们的需求至关重要.

Ecwid 还可以为在线卖家自动执行一些日常任务, 如领域设置, 发送营销电子邮件, 并进行销售或广告活动. This allows you to focus on what really matters – creating a great shopping experience for your customers.

此外, Ecwid integrates seamlessly with social media platforms and marketplaces. 这使您可以在各种销售渠道上展示您的产品并吸引新客户，同时从一个地方管理所有销售和订单.

所以, 如果您正在寻找一个不仅仅为您提供在线商店的电子商务平台, Ecwid 是完美的选择. 凭借其简单的设置, 强大的分析能力, 和整合营销工具, 您可以自信地发展您的业务并接触到比以往更多的客户. 加, 以其实惠的定价计划和灵活的功能, Ecwid 适合各种规模的企业.

But don’t just take our word for it – try it out for yourself and see the difference Ecwid can make in your ecommerce journey! 注册 now and start selling today.

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Apr 6, 2024

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.