Let’s face it—Amazon has largely taken over the world when it comes to online shopping. Amazon offers its platform in over 100 国家, including most large markets. 然而, this doesn’t mean that Amazon is the only ecommerce platform or retailer out there.
Though Amazon is the largest ecommerce retailer, there are still several others that hold a piece of the market share pie. 所以, let’s discuss some of the largest Amazon competitors.
Who are the Competitors of Amazon?
Though Amazon has a large hold on ecommerce, it’s not all the giant does. Amazon has branched out into multiple industries, including music and video streaming, physical stores, and subscription services. This means there are additional competitors of Amazon outside the ecommerce space.
Let’s take a look at some of the most significant competitors of Amazon, starting with the United States retail space.
易趣网
eBay started just around a year after the launch of Amazon, with Amazon launching in 1994 and eBay in 1995. eBay’s revenue has gone down over the years, but they still offer a unique service in comparison to Amazon, which is auctions. Sellers on eBay can either list products at a set rate or as an auction, allowing them to potentially make more for their items.
沃尔玛
Walmart has Amazon beat in the longevity department, with them having been around since 1962. Amazon and Walmart have been regular competitors, with Amazon taking over the online space while Walmart commands the physical retail space.
Walmart offers a similar space to that of Amazon, allowing third-party brands to sell on the Walmart Marketplace. Even as big as Amazon has grown, Walmart continues to outperform them in revenue. 在 2023, Amazon came in at a whopping $575 billion in revenue, 但 Walmart outpaced them with $648 十亿 2024.
目标
Target is another huge retailer with a long history of performance. Target doesn’t necessarily compete with Amazon on a direct or revenue basis, but they have worked hard to establish brand loyalty. Regular Target shoppers swear by the store and some even refuse to shop anywhere else.
Target has many of the same online offerings as Amazon, including same-day delivery, 订单取货, 和更多. The retailer has a ways to go, but they have been steadily working their way up in market share.
Ecommerce Outside of the United States
现在, let’s take a look at some of Amazon’s largest competitors outside of the United States.
Flipkart
Flipkart is a massive ecommerce retailer based in India. It was initially founded in 2007 and has since become one of the country’s largest shopping platforms. They offer everything from home decor and electronics to fashion and more, just like Amazon.
Also like Amazon, Flipkart has its own fulfillment network and offers same-day and next-day delivery options. While Flipkart is its own platform, it was acquired by Walmart in 2018, allowing the platform to grow even further by using Walmart’s resources.
Otto
Otto certainly has Amazon beaten when it comes to longevity. 实际上, Otto was initially founded in 1949 where its products were ordered by mail and phone. They entered the ecommerce space in 1995. Otto offers a wide range of goods, but its largest market is in home furnishings.
阿里巴巴
Alibaba is a massive ecommerce marketplace in China that allows brands to find product suppliers. While their primary site offers wholesale products, they also have several child companies that sell many of the same types of products that Amazon does.
They also compete with Amazon within the cloud computing space. Alibaba has remained a top Chinese Amazon competitor for many years and doesn’t look like that will change anytime soon.
Streaming Services Competitors
Amazon put its hat into the streaming ring with Prime Video many years ago. 然而, it has undergone many name and service provision changes since then. It initially started as Amazon Unbox in 2006, going through a few more changes until landing on Prime Video in 2011.
Prime Video was separated from Amazon Prime and officially launched worldwide. While Prime Video has performed relatively well, it certainly has tough competition within the streaming space. Prime Video currently sits at around 200 million subscribers.
网飞
当然, the biggest contender in streaming is Netflix. The streaming giant initially launched in 1998 as a DVD mail subscription service. 然而, they introduced online streaming in 2007 and exploded into a household name. 自那以后, Netflix has become an immensely favored streaming platform that even went into producing its own content.
Prime Video and Netflix have regularly been head-to-head over the years. This continues to be true even in the current year, with both Netflix and Prime Video achieving a 22 percent market share. 然而, Netflix beats out Prime Video with a subscriber count of 247.2 百万.
Disney+
Next in the running for streaming services is Disney+, with a subscriber count of 150.2 百万. Disney+ initially began as a streaming home to find old classics and renowned content. 然而, with Disney+ now producing its own content, they have experienced regular growth that will likely continue to trend upward.
Max
Previously known as HBO Max, Max is next in the running for streaming competition, with a subscriber count of 95.1 百万. 然而, they also managed to slot themselves into third place when it came to market share at 14 百分. Max is home to many beloved and well-known shows that viewers love, including Game of Thrones and the newly launched House of the Dragon.
A Long List of Competitors
The above is far from a full list of Amazon’s competitors. Not only are there additional competitors in both of these spaces, but Amazon also has more competitors in other spaces, such as Spotify in music streaming.
The point is that while Amazon has built an empire, they are far from all-powerful, and other entities can still make their way within the market. The same goes for new retailers launching their business. The truth is that while new retailers may never be as big as Amazon, they can still carve a piece of the pie for themselves.
This is especially true when offering something unique to Amazon. A good example of this is Etsy, which launched in 2005. Etsy allows independent sellers to market and sell their custom and hand-made products and services, which is not a successful niche in the Amazon space.
全面的, Amazon may be huge, but it certainly isn’t the end-all, be-all of online shopping. 实际上, some shoppers still avoid Amazon because they feel many of its offerings are generic products. 所以, don’t be afraid to get out there and take a piece of the online ecommerce space that Amazon may be largely missing out on.
Who is Amazon’s Biggest Competitor?
Some may ask, who is Amazon’s biggest competitor? 现实地, there is no one answer to that question, as it depends on the discussed space.
As detailed above, Walmart would be their largest competitor in the ecommerce space, while Netflix would be Amazon’s largest competitor in the online streaming realm. Amazon has multiple competitors in each space that it occupies, with others including music streaming, online cloud services, 和更多.
Looking to Launch an Online Store?
If you are looking to start an online store or sell on one of the above platforms, Ecwid is your perfect partner. Our software makes it simple to start your own website, set up a store, and launch your products. 之后, you can see all of your relevant metrics at a glance.
If you’d rather sell on one of the above platforms, our software can easily integrate with them and a variety of others to manage your storefronts from one place. We look forward to helping you grow your business!