Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

8 Evergreen Customer Appreciation Ideas for Online Stores

6 min read

People love to be appreciated for the things they do. Whether it’s a big gesture or a few simple words, making the effort to express your gratitude can go a long way. That’s why it’s so important for businesses to show customer appreciation on a regular basis.

Now more than ever, businesses need to focus on relationship building. Showing appreciation in creative and consistent ways ensures that customers will keep coming back.

So, here are 8 customer appreciation ideas that will help you with this task.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

1. Keep It Simple

Showing appreciation doesn’t need to be expensive. Sometimes small gestures can make a huge difference. This is particularly true when it comes to customer service.

Whether you are assisting a customer in-store, online, or on the phone, bring a positive attitude. Greeting customers with presence and kindness helps them feel valued and appreciated.

Even if potential customers do not buy anything, they will remember you. This ensures that the next time they need a product you offer, they will consider your business.

2. Give Out “Thank You” Notes

Giving out “thank you” notes is a low-cost, simple gesture to keep customers coming back. This can be done in-store or by mail depending on your particular business. You can put the note in their shopping bag or slip it into their box.

Short, handwritten notes thanking customers for their business can leave a warm imprint in their minds. Typed letters may also work, but it’s important for the gesture to feel personal.

While this may not always be easy, try to be specific to that particular person. When people are viewed as individuals, they are more likely to feel seen and appreciated.

3. Share Advice and Wisdom

Appreciation can be shown in many different ways. One way to express your gratitude is by offering expert tips and tricks of the trade.

For instance, if your business sells dog food, you can point customers in the direction of a great local veterinarian. You can also tell them about dog parks in the area.

By sharing your advice and wisdom, you are showing the customer you care. While this may not be a direct “thank you,” it is a fantastic way to spark new long-lasting relationships.

4. Reward Loyal Customers

Who doesn’t like to save money! Another way to show love to customers is by rewarding them for their purchase.

Emailing discount codes is a nice way to say “thank you” to recurring customers. You can even establish consistent customer appreciation days each year, sending codes quarterly.

Loyal customers are far more likely to buy more than new customers. Discount codes for loyal customers can be a great way to grow business and relationships at the same time.

5. Shout Out New and Loyal Customers on Social Media

Social media is a powerful tool for businesses. It gives you a platform to find new clientele, build a brand, and maintain connections. Depending on your particular business, shouting out customers may look different.

You can share their story on your platform, tag them in a post, or even DM them thanking them directly. You can also post customer appreciation quotes for special individuals supporting your business.

No matter how big your business is, everyone loves public appreciation!

6. Offer Free Stuff

Offering customers free stuff can be a fantastic tool for brand growth. For instance, offering t-shirts, hats, water bottles, pens, or stickers with your company’s information can spread the word.

Not to mention, everyone loves free stuff! You can even offer higher quality stuff to those who have shown years of loyalty.

7. Throw Appreciation Events for Customers

Throwing an appreciation event might turn a newer customer into a lifelong customer.

While a customer appreciation event might be too expensive for some, it can potentially boost sales exponentially. Appreciation events make loyal customers feel special, allowing them to be the focus of the party.

At these events, you can offer food, fun activities, and free goodies for the road. You can also present new, unreleased items or services and encourage them to show them off on their social media (i.e. influencers).

8. Support Other Businesses

Most businesses rely on other companies to thrive. After all, no one can create a product all by themselves.

A great way to build partnerships and customers is to cross-promote. By shouting out other local businesses that have helped you grow, you are building relationships with people associated with those businesses.

This may bring in new customers that support those businesses as well.

Build a Successful Business with Ecwid

The business world is more competitive than ever. As the industry continues to evolve, business owners need to evolve along with it. At Ecwid, we know what it takes to amplify and expand your business effectively and efficiently.

Rather than overextending on all of the behind-the-scenes stuff, Ecwid frees you up to focus on creating the best product possible. At the end of the day, no single person can handle all the responsibilities of a growing business.

At Ecwid, we’re here to set you up for success.

 

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
We used machine translation for this page. If you experience discomfort with the language quality, please navigate to the international version of the website.