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Off-the-Shelf vs. Custom Ecommerce Platforms: How to Choose the Right One

12 min read

In the vibrant world of online commerce, the platform you choose to build your business upon can very well be the clay that forms your enterprise’s unique digital identity.

Much like an intricately styled garment, your ecommerce platform must fit your business’s every curve and contour to bring out its most marketable features. But does a platform’s bespoke nature always outshine the off-the-rack convenience?

In this article, we’ll explore this critical decision business owners face: customizing a tailored solution from scratch versus picking up a pre-existing, off-the-shelf platform.

Understanding Off-the-Shelf vs. Custom Ecommerce Platforms

Before exploring the factors to consider in selecting an ecommerce platform, let us first clarify the distinction between off-the-shelf and custom ecommerce solutions.

Off-the-shelf platforms are ready-made solutions that come with a set of features and templates designed to suit various businesses. They can be purchased or subscribed to and generally have user-friendly interfaces for easy customization. Examples include Ecwid, Shopify, BigCommerce, and WooCommerce.

On the other hand, custom ecommerce platforms are built from scratch according to your business’s specific needs and requirements. They are highly customizable and can be tailored to fit your unique business goals, processes, and branding. This option often requires hiring a team of developers and designers to bring your vision to life.

The Pros and Cons of Off-the-Shelf Ecommerce Platforms

Off-the-shelf e-commerce platforms are like a blank canvas — just waiting for your creative touch to make it your own. They’re super accessible and affordable, which is excellent for any business looking to quickly jump into the online world.

Quick Setup and Lower Initial Costs

Choosing a ready-made platform lets you get going fast without spending much time and money. These platforms come packed with all sorts of tools and features, so you can make a strong start and grab people’s attention right away, all without needing the extensive resources you’d usually put into a totally custom build.

Established Support

One of the huge perks of having an established platform is the robust support system that comes with it.

Ready-made platforms offer businesses an array of easily accessible resources, such as comprehensive documentation, community forums, and, most importantly, dedicated customer support. This accessibility simplifies the process of troubleshooting and seeking help whenever necessary.

Built-In Maintenance and Regular Updates

Providers regularly update ready-made platforms and implement security patches, ensuring the online store remains current with the newest features while promptly addressing vulnerabilities. It significantly lowers the maintenance and security management load on businesses.

However, off-the-shelf platforms also have some downsides to consider.

Limited Customization

Despite the availability of themes and templates, off-the-shelf platforms can be limiting when it comes to customization. It may not be possible to fully implement a unique design or add custom features without extensive coding knowledge.

Also: How to Choose the Best Ecommerce Website Builder

The Pros and Cons of Custom Ecommerce Platforms

For businesses with highly specific goals and needs, a custom ecommerce platform may be worth considering. Here are some of its benefits:

Tailored to Your Business Needs

Custom ecommerce solutions allow for complete control over your online store’s features, design, processes, and user experience. It all falls within your reach, be it complex inventory management, a unique customer relationship system, or one-click integration with a proprietary logistics platform. This level of personalization can significantly improve customer satisfaction and loyalty.

More Flexibility

Custom ecommerce shopping cart platforms provide unmatched flexibility, and this autonomy enables seamless adaptation and growth without constraints. Custom ecommerce websites can be effortlessly adjusted and expanded as the business landscape evolves, guaranteeing sustained scalability.

Looking for the best custom B2B ecommerce platform? Check out this article, which explains how to choose a B2B ecommerce solution.

Higher Costs

Developing custom ecommerce platforms incurs greater development expenses than adopting ready-made solutions. A tailored solution demands additional time, resources, and technical know-how, leading to a more substantial initial investment for businesses. You’ll need a dedicated team of developers and designers to bring your vision to life, which may require a recurring expense for maintenance and updates.

Longer Time to Launch

Building a custom ecommerce website from scratch means going through the entire development process, from brainstorming and designing to coding and testing. It can take several months, as opposed to launching within days with off-the-shelf platforms.

A Need for a Development Team

Businesses that opt for custom ecommerce solutions take on the responsibility for continuous maintenance and support. This responsibility encompasses the application of updates, rectification of bugs, and implementation of security protocols. A committed team and considerable technical know-how are required to manage and maintain the platform efficiently.

Relying on a particular team for maintenance, upgrades, and support carries potential risks, especially if they become unavailable or if there’s a need to switch to a new team in the future.

Factors to Consider When Choosing an Ecommerce Platform

Now that we have a better understanding of the two types of ecommerce platforms, let’s delve into the factors you should consider when making this crucial decision.

Cost

Off-the-shelf platforms are often more affordable upfront, as they already have pre-made templates and features. However, these platforms may charge additional fees for specific customization options or for using third-party apps.

On the other hand, custom platforms require a larger investment in time and money. In addition to hiring developers and designers, you will also need to consider ongoing maintenance costs.

Features and Flexibility

Off-the-shelf platforms come with pre-built features that may be sufficient for small and mid-size businesses but could limit growth potential for enterprises.

Custom platforms offer almost limitless possibilities for customization, allowing businesses to create a unique user experience tailored to their specific needs. However, this level of flexibility comes at a cost, as it requires extensive coding and testing to ensure all features work seamlessly.

Business Size and Industry Norms

Larger businesses often opt for custom solutions to accommodate their operations, whereas smaller ventures find the convenience of off-the-shelf platforms more reasonable.

The industrial scene also gives us some clues. Industries that need top-notch transaction systems might go for a custom setup, while others can do just fine with the standard platforms.

Budget and Long-term Capabilities

Budgeting is a serious affair when considering the scope of an ecommerce platform. While custom solutions initially command a heftier price tag, they provide you with a platform to grow without incurring additional licensing costs.

On the other hand, off-the-shelf platforms may seem less intimidating in their upfront costs. Still, they can become pricier as businesses outgrow their initial plans and require multiple add-ons to meet functional demands.

Balancing Ready-Made with Customization

In the world of ecommerce platforms, it’s rarely an all-or-nothing affair. Hybrid models that blend the convenience of off-the-shelf with strategic customizations could provide the best of both worlds. This approach can be particularly rewarding for businesses that wish to upscale organically, with the added cushion of features tailored to specific touchpoints within their market strategy.

Ecwid — Where Custom Meets Convenient

Enter Ecwid, the best customizable ecommerce platform. Suppose you’re looking for the nexus between custom-built flexibility and off-the-shelf simplicity. In that case, Ecwid offers a platform as adaptable as clay, awaiting your deft touch to craft a digital masterpiece.

With Ecwid, you get the best of both worlds:

The ease and convenience of a ready-made platform with no coding knowledge required.
Ongoing support and updates without the need for a dedicated development team.
The option to customize your online store as much or as little as you want, from intuitive design blocks and robust features to hundreds of built-in integrations.
The ability to seamlessly integrate with your existing ecommerce website, social media platforms, marketplaces, and even offline sales channels.

On top of that, Ecwid offers in-house customization services that allow for deep customization without hiring your own development team. It will enable businesses to focus on their core competencies while still having the freedom to create a unique online shopping experience for their customers.

So, whether you’re just starting out or looking to scale your business, Ecwid might be your best ecommerce platform for customization, as it provides the perfect balance between customization and convenience.

Also: How to Choose the Best Site Builder for Your Ecwid Online Store

Wrap Up

In ecommerce, the platform you pick ties everything about your brand online. Whether you go for a tailor-made solution or grab something ready-made, it’s not just about what your business needs right now. It’s about choosing something that fits where you see your business going in the future.

Doing a deep dive into ecommerce platforms can clarify the main things to consider. It includes how well it plays with the tools you already use and if it can grow with your business. Get everyone involved, from the IT crew to the marketing gurus. They’ve got insights that could fill in any blanks you might miss.

For a perfect balance, consider Ecwid by Lightspeed, the easiest ecommerce platform to customize and a scalable solution that accommodates businesses of all sizes and industries. It’s loaded with impressive features, including a straightforward setup, robust marketing tools, and ample customization options. Plus, you’ll receive continuous updates and support as time goes on.

In today’s digital world, your online shop is the link between your brand and your customers. The ecommerce platform? It’s the glue that holds it all together. Pick the right one, and watch your business fly high with wings crafted just right.

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About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.