Sell
Simplify
Grow
Resources
Pricing
Website
Linkup
Google
Marketplaces
Mobile
Facebook
Instagram
TikTok
Pinterest
Snapchat
In-person (POS)
ShopApp
Inventory
Orders
Payments
Taxes
#
Shipping
Delivery & pickup
Checkout
Advertising
#
Connect domain
App Market
Integrations
Marketing channels
Acquire customers
Retain customers
Reports
#
Business models
Store customization
Staff Accounts
Ecwid Igniter Series
Resources
Get the knowledge you need to build a successful e-commerce store with Ecwid’s comprehensive user guides.
Help Center
Contact us
Ecwid Academy
Tutorials
#
Demo
Showcase
Reviews
Case studies
#
Blog
Podcast
E-books
Ecwid Insights
PRODUCT UPDATES
Ecwid Igniter Fall ‘24Changelog
Refer
Earn a $100 commission by referring a merchant to Ecwid
Build an App
Offer your app to thousands of users of the Ecwid App Market.
Find an expert
Hire experts to build an online store for you.
Refer
Earn a $100 commission by referring a merchant to Ecwid
Build an App
Offer your app to thousands of users of the Ecwid App Market.
Find an expert
Hire experts to build an online store for you.
PRODUCT UPDATES
Ecwid Igniter Fall ‘24Changelog

← back to all Insights

Free Shipping: How It Affects Customer Behavior

62% of US shoppers surveyed said they wouldn’t buy from an online store if they didn’t offer free shipping. And just 3% of buyers said that shipping costs don’t matter at all to them. At the same time, 47% of customers said they were ready to spend the minimum amount on purchase, and 42% are willing to join a loyalty program or membership program.

Sources: try.goshippo.com February 2023

Start selling

Promo image

Do online store customers prefer free or fast shipping?

Given a choice, 75% of US online shoppers surveyed would prefer free shipping over fast shipping. Source: try.goshippo.com

What online shoppers are willing to do to avoid paying for shipping?

Of 1,000 US ecommerce shoppers surveyed, 47% are willing to spend the minimum amount on purchase, and 42% are ready to join the loyalty program. Source: try.goshippo.com

Related Insights

Fastest growing retail ecommerce countries 2022

Ecommerce sales are forecast to grow the most in the Philippines (25.9%) and India (25.5%).
Learn more

Global ecommerce revenue in 2022, by country

Of all countries, China will receive the largest ecommerce revenue: $1.5 trillion.
Learn more

Global ecommerce revenue by segment

In 2022, Ecommerce fashion sales revenue will be $837,261 million.
Learn more

Learn how you can make money on Ecommerce

Here we have compiled a list of helpful articles and guides so you can create an online store and start selling on it.

Start selling

Promo image
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies settings Accept all cookies
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Accept all cookies
Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
Confirm my choices