A new project is coming your way. The client wants to add e-commerce capabilities to their business. Maybe they already have a website, maybe they don’t. In either case, they want to start reaching new markets and engaging with new people. They’ve heard WordPress is a brilliant content management system, or are already using it. And that’s why they came to you, an expert in WordPress.
For many WordPress developers, the default choice for e-commerce is almost always Woocommerce. There are many, excellent reasons to choose WooCommerce, but is it always the best choice for you and your client?
As a WordPress developer myself, I would suggest that Ecwid E-ticaret might be the best choice.
Why Ecwid Is an Ideal Choice for WordPress Developers
Here are my two big reasons why Ecwid is an ideal choice for WordPress developers:
- It’s in your best interests as a web developer, so you want to sell it.
- It’s in the best interests of the majority of small business clients, so it’s an easy sell.
Let’s break these two things down.
Why Recommending Ecwid Might Be in Your Best Interests as a WordPress Developer
Hasılat. Plain and simple. Ecwid provides an opportunity to increase your revenue streams while reducing the amount of work needed to earn it.
There are a couple of places this comes into play, subscription revenue, and project revenue.
Subscription revenue
Ecwid ile, you have the ability to share in the revenue generated by your client subscriptions through either a referral or reseller model. As a referral partner, you generate a 20% lifetime commission on your clients subscription for the eternity of the subscription. As a bayi, you have the opportunity to receive discounts from 30% kadar 50% on Ecwid subscriptions that you resell to your clients. Artı, there is a white label option available for resellers.
Either approach gives you ongoing recurring revenue. Even at 20% as a referral partner, that can build up and become a significant portion of your income with no outlay on your part.
A review of Ecwid’s referral program
Project revenue
As you’re able to roll out e-commerce projects rapidly, it gives you a few project revenue options. And when compared to deploying other e-commerce platforms that integrate neatly with WordPress. Ecwid can be deployed much faster and it’s free for the basic plan.
If you can do it with no subscription cost for small clients, veya tamamen ikna olmayan müşteriler – daha fazla seçeneğiniz olacak. Her müşteri için talimat kılavuzlarını yönetme ihtiyacının azalması da marjlarınızı artırmanıza yardımcı olabilir.
Yapabilirdin:
- Daha ucuza satış yapın ve abonelik geliri elde ettiğiniz daha yüksek müşteri hacmini çekmeyi hedefleyin.
- Diğer platformlarla aynı fiyata satış yapın ve daha yüksek marjlar elde edin.
- Daha kısa zaman dilimlerinde dağıtmak için daha yüksek bir fiyata satış yapın.
- Sağladığınız ek hizmetleri içeren 'özel' planlarda Ecwid'i yeniden satın. İçerik yönetimi gibi, hosting for the WordPress part of their website, or their domain registration.
- Upsell existing clients on an option that can help them start selling online.
- Upsell new clients who were not planning on offering e-commerce.
- Reduce the cost risk for clients with free e-commerce trials.
Why Ecwid Might Be in Your Clients Best Interest
It doesn’t make sense to recommend a platform to your WordPress clients that isn’t right for them. It’s harder to sell, and they’ll know if you don’t genuinely think it is the best solution for them. To be completely honest, Ecwid won’t be the best e-commerce platform for all projects. For the majority of clients that fall into the small business category though, it should be a top contender.
Neden?
Ecwid is simple
Ecwid was founded and continues to be built with small businesses in mind. Sonuç olarak, the platform is very simple, built so that pretty much anyone with any level of experience can use it. Aynı zamanda, the platform is still very powerful under the hood.
A customer review of Ecwid E-commerce Shopping Cart plugin for WordPress
This simplicity feeds into the next two reasons that Ecwid is a great choice for your clients: trainability and deployability.
Consistent training resources with built-in support
Small business owners don’t have a lot of time to spend learning systems, they need to be able to run through a quick training session and learn the system easily. This isn’t just a one-off thing though. As staff turnover occurs, new team members need to be trained. Ve, as software updates happen, existing team members may also need a training update.
As Ecwid is a software-as-a-service application, everything is managed in the cloud and each website is essentially the same. Ecwid develops documentation and help resources to accompany each update, and major changes usually have a guide available to help your clients understand the changes. To top it off, clients can get support directly from Ecwid in their dashboard.
To bring it back to the key point here, new employees can be quickly upskilled from within Ecwid itself. And existing employees don’t need special attention each time an update is installed, everything they need is right there in the Ecwid dashboard.
Ecwid can be deployed in minutes
It’s entirely possible to set up Ecwid, including payments and shipping configurations in less than 5 dakika, ready to begin adding products. There aren’t many other platforms that can make this kind of claim for e-commerce.
Being able to get a client selling on their existing website (or on a new Ecwid hosted site) içinde 5 dakika, and selling across their Facebook ve instagram accounts almost as fast means you can accelerate deployment of your entire service suite. Clients love web developers that offer fast turnarounds. Ecwid allows you to give them exactly that.
Ecwid merchants can sell their products on Facebook (Image: ANNA Cake Couture)
Ecwid is adaptable
Small businesses change more frequently than big corporations, and tend to be more significantly affected in emergency situations.
As COVID-19 has demonstrated, the ability to quickly pivot is necessary. Using Ecwid, it has been possible to add e-commerce capabilities to client websites (or launch a website for the first time) in a matter of minutes. Restoranlar, cafes, butchers, bakers and other businesses have been able to rapidly begin taking pickup orders online without needing to enter an agreement with major aggregators like Menulog and UberEats.
In a different situation, geçmişte birlikte çalıştığım bir işletme, biz genel site tasarımı üzerinde çalışırken bir "Yakında" sayfası dağıttı. O çok yakında sayfasında Ecwid gömülüydü, müşterilerin web sitesinin geri kalanı yapım aşamasındayken sipariş vermesine izin vermek.
Senaryonun ne olduğu gerçekten önemli değil, işletmeler uyum sağladıkça, Ecwid onlarla uyum sağlayabilir.
Urban Soul Foods, COVID-19 sırasında çevrimiçi siparişe geçmek için Ecwid'i kullanan birçok restorandan biridir.
Dahası, Ecwid, Elementor gibi farklı WordPress web sitesi oluşturucuları ve Gutenberg gibi editörlerle uyumludur.. aynı zamanda statik site oluşturucularla uyumlu WP2statik gibi, Stratik, HardyPress, Basitçe Statik, veya Site sosu. Bu nedenle, site türünü dinamikten statik olana değiştirmek istiyorsanız (daha hızlı yüklenmesini sağlamak için), bunu rahatlıkla yapabilirsin. Mağazanın düzgün çalıştığından emin olabilirsiniz., ve müşterileriniz hem çevrimiçi mağazadan hem de web sitelerinin yüklenme hızından memnun.
Ecwid taşınabilir
Most e-commerce platforms become a “hub” for your online sales. Evet, integrations with Facebook, instagram, eBay, Amazon and others are available on most platforms now. But those platforms lock clients into keeping their website with that specific platform. It can become a real headache if they need to migrate between e-commerce systems in order to meet the needs of their business, and while Ecwid is no exception to this, Ecwid taşınabilir.
Ecwid has been built to serve as a “hub” like other systems. And at the same time, işletmeleri belirli bir web sitesi sistemine kilitlemeden bunu yapmak için oluşturulmuştur.. Yerine, taşınabilirdir ve işle birlikte seyahat eder.
Mevcut bir web sitesi olmadan bir e-ticaret web sitesi kurmak? Sorun değil, kullan Ecwid Anlık Sitesi. Yeni bir WordPress sitesi başlatmak? Sorun değil, Ecwid mağazanızı yanınızda getirin kesinti olmadan. WordPress geliştiricilerini değiştirin ve herhangi bir nedenle eski sitelerine erişimi kaybedin? Sorun değil. Yeni bir tane inşa et ve Ecwid işle birlikte gelecek. Müşteriniz başka bir içerik yönetim sistemi için WordPress'ten ayrılmaya karar verirse, that doesn’t matter either. Ecwid will bring their e-commerce sales and integrate seamlessly.
An Ecwid store on a WordPress website (Image: The Letter Box)
Ecwid can handle the pressure
One of the big challenges for small businesses, especially as they grow, is hosting stability. As developers, we often see new clients who have a website hosted on a cheap shared hosting platform that isn’t optimised for their content management system. This is fine while their traffic is low, but when they have a traffic spike, or their traffic starts to increase overall, there are problems.
More traffic means more server load. This brings the risk of servers returning error 500 messages. Many shared hosts will limit or suspend websites that put too much load on the server and so all of a sudden, success becomes failure with a website unable to load at a time of peak demand.
Utilising Ecwid for the e-commerce functions of a website means the heavier load is processed by Ecwid servers instead of the client’s web server. Ecwid mühendisleri optimizasyon için sayısız saat harcıyor, yükseltme, Ecwid mağazalarına güç veren hem donanımı hem de kodu modernize etmek ve geliştirmek. Bunun gibi çabalar, baskı altında çökmeyen kararlı bir platformla sonuçlanır.. Bu tek başına bir Ecwid aboneliğinin her kuruşuna değer.
Ecwid güvende
Stabilitede olduğu gibi, Ecwid'in ekibi, platformun güvenliğine büyük yatırım yapıyor. Kapalı kaynaklı bir platformdur, ve WordPress geliştiricileri olarak, bundan hoşlanmak zorunda değiliz. Yine de, bu gerçekten bizimle ilgili değil, değil mi? It’s about what is going to be best for the specific client we are working with. And generally, small businesses don’t really care about security. They should, but they tend to be stretched so thin that it isn’t on their radar.
Extra costs to WordPress for web application firewalls, ongoing security patches, malware remediation, and of course, the extra load that malicious attacks can place on their web servers all add up, especially when e-commerce is involved. Ecwid saves a lot of time, Güvenliği platformu geliştiren uzman mühendislerin ellerine bırakarak para ve gönül yarası. WordPress geliştiricisi olarak, WordPress güvenliği ve müşteri web sitelerinin saldırılara karşı yeterince sağlamlaştırılması hakkında çok şey bildiğimi düşünmeyi seviyorum. Ama günün sonunda, Asla Ecwid güvenlik ekibi kadar iyi olmayacağım.
E-ticareti WordPress denkleminden çıkarırsanız, ihtiyaç duyacağınız eklenti sayısını azaltır. Bu da yazılımdaki olası güvenlik açıklarının sayısını azaltır ve müşterilerin maliyetlerini azaltır..
Diyelim ki WordPress siteleri WooCommerce kullanırken saldırıya uğradı.. Büyük olasılıkla veri ihlali endişeleri olacak, Gizlilik sorunları, müşterilere bildirimler, ve hükümet yetkililerine rapor vermek. Bu büyük bir anlaşma.
Ecwid kullanırken WordPress web siteleri saldırıya uğrarsa ne olur?? Sorun değil, Ecwid güvenliği, WordPress'ten ayrılmıştır ve ayrı kimlik doğrulaması kullanır, müşteri verilerini güvende tutmak. Even in the event that a malicious attack completely trashed the WordPress website and you couldn’t recover from their backups, Ecwid has your back. You can switch on the Ecwid Anlık Sitesi for your client and they can keep on selling like nothing happened while you build a new WordPress site for them.
An example of Ecwid Instant Site
Ecwid is virtually maintenance free
WordPress is constantly striving to improve the update process, ancak, there is always the risk of something breaking. A minor theme change and after the next WooCommerce update, your clients get warnings about out of date template files that need resolving.
There are systems aimed at improving the management of WordPress maintenance. GoDaddy Plus, WPMUdev Hub, ve diğerleri. Yine de, they can’t guarantee everything will go right. I’ve had corrupted updates occur using these platforms, themes break, servers returning error messages. And doing updates manually doesn’t avoid these problems either. Then there are staging sites and migrating to production. In the development world, this is par for the course, but it doesn’t have to be.
Maintenance on a WordPress website running Ecwid for e-commerce is about as close to maintenance nirvana as I’ve found.
Ecwid updates very rarely require any developer intervention, which just leaves WordPress. Without e-commerce plugins, there is much less to update and much less to break. If something does break, it’s usually easier to identify and fix.
Talk about a weight off your shoulders!
Ecwid is affordable
WordPress itself is quite light on a web server, ancak e-ticaret eklendiğinde çok CPU ve bellek yoğun hale gelebilir. Ve bununla, bir maliyet getiriyor. Müşterilerin beğendiği birçok kez gördüm Ton ProShop e-ticaret web siteleri için güçlü barındırma hizmetine çok para harcıyorlardı ve o zaman bile, trafik artışları sırasında hâlâ sunucu hataları yaşıyorlardı. Bunun gibi istemcileri Ecwid ile WordPress'e çevirdiğimizde, neredeyse her zaman birleşik barındırma maliyeti artı Ecwid abonelik maliyetinin, yalnızca barındırma için harcadıklarından daha azına düştüğünü görüyoruz..
Factor in other cost reductions like maintenance, web application firewalls and malware remediation, and costs often come down even further.
Being able to start with a free subscription and then upgrade (or downgrade again) as needed keeps costs down and allows clients to spend only what they absolutely need. Mix in your deployment fees and clients can walk away with a cost effective up-front solution that has low ongoing costs.
Summing it Up
Ecwid is a powerful, but simple e-commerce tool that flexes with the needs of your small business clients. As a platform, it offers a unique approach to the e-commerce space that you, as a WordPress developer, can leverage to generate more revenue in your business.
Compared to other e-commerce platforms, Ecwid is ideally suited to the needs of small businesses and hits their pain points head on. It won’t be the perfect solution for every client, but it will be the best option for most businesses in the small business space. Bu senin için ne anlama geliyor? – Aynı zamanda kendi işinizi kurarken müşterilerinizi oluşturmak için Ecwid E-ticaretinden gerçekten yararlanma yeteneği.
